Did you know the music your teen listens to could be dripping with BOOZE?
Researchers from Boston University and Johns Hopkins’ have analyzed the lyrics from 720 hit songs from the past few years. Of those tunes, one out of four contained alcohol references, and some even called out brands by name.
Brand references were most frequent in hip-hop, rap and R&B, followed by country and pop music. Rappers were more likely to name-drop tequila, cognac and vodka brands, while country crooners and pop stars were more likely to mention beer or whiskey.
Study co-author David Jernigan says “Given the heavy exposure of youth to popular music, these results suggest popular music may serve as a major source of promotion of alcohol use.”
On a different topic, an expert on youth culture says that parents shouldn’t be surprised by the recent outlandish performances at the MTV Video Music Awards.
Walt Mueller of the Center for Parent/Youth Understanding, says “There was nothing at all surprising about the awards. Not one thing.”
“If you’ve been watching culture for any length of time it should come as no surprise that what you saw is not only all around us, but it’s reflective of who we are. It is the soup that our kids swim in every day. It shapes their values, their attitudes, and their behaviors.”
Mueller cautions that we are reaping what we’ve sown and that our culture is not only on a step-by-step progression downward, but it’s quote “moving faster and faster as time passes.”
As we seek to guide our kids through the landmines of today’s youth culture, remember Paul’s words from Philippians chapter 4: whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.
I’m Bill Maier for Shine.FM.
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