Playing off the idea of using social media to summon crowds, mobs of Buffalo-area Roman Catholics have been filling pews and lifting spirits at some of the city’s original, now often sparsely attended, churches. On a given Sunday, participants attend Mass en masse at a church they’ve picked in an online vote and promoted through Facebook and Twitter. Visitors experience the architecture, heritage and spirit of the aging houses of worship and the churches once again see the numbers they were built for, along with a helpful bump in donations when the collection baskets are passed. What a great idea! Read more about it here.